About SmartHomeCost

Making appliance costs transparent for UK consumers.

Why We Built SmartHomeCost

For over 20 years, I've worked in the London insurance market managing accounts and credit control. Before that, I spent a decade as a qualified plumber, gas engineer, and white goods installer across the UK.

That experience installing hundreds of appliances taught me something retailers don't want customers to know: the upfront price is almost meaningless.

A £300 washing machine can cost you £1,500+ over 10 years when you factor in energy bills, water usage, repairs, and the cost of replacing it early. But a £450 quality machine might cost the same — or less.

Most people don't realise this. They buy based on price alone and end up overspending.

I built SmartHomeCost to fix this problem. It's a free calculator that shows you the TRUE cost of owning any kitchen appliance over 10 years.

How It Works

Enter any appliance model. SmartHomeCost calculates:

Then it shows you the total 10-year cost — and compares it against other models so you can make an informed decision.

It takes 2 minutes. No sign-up. No ads. Just honest numbers.

Our Mission

Give UK consumers the information they need to make smarter appliance purchasing decisions.

Retailers make money on volume and markup. We make SmartHomeCost free because our mission is to help you save money over the long term — not to sell you something.

Who We Are

Adam Morris — Founder

Qualifications: Certified white goods installer with 10+ years hands-on experience. Qualified plumber and gas engineer. CII qualifications IF1 and IF3.

Adam built this calculator based on real-world experience installing, repairing, and replacing appliances across UK households. He's seen firsthand how purchasing decisions based on upfront price lead to higher long-term costs.

What Makes Us Different

We're Independent

We don't sell appliances. We don't take payments from retailers. SmartHomeCost is free and always will be. Our only goal is to help you make the right choice.

We're Built on Real Data

Energy prices are based on current UK 2026 rates. Water costs are from Ofwat data. Repair costs are from industry surveys and real consumer data. Lifespan estimates come from Which? reports and installer experience.

We're Transparent About Affiliates

We do use affiliate links to Amazon UK and other retailers. If you buy through our links, we earn a small commission. But this never changes our recommendations — we suggest based on true cost of ownership, not commission rates. Learn more about our affiliate policy.

How We Use Your Data

SmartHomeCost doesn't track you. We don't store your searches. We don't sell your data. You can use the calculator completely anonymously.

For full details, see our Privacy Policy.

The Vision

Right now, SmartHomeCost covers kitchen appliances: washing machines, tumble dryers, fridges, freezers, dishwashers, ovens, and hobs.

The vision is to expand to every appliance in your home — and eventually to help UK consumers make smarter purchasing decisions on everything from heating systems to solar panels.

Every purchase has a true cost. Most people just don't calculate it.

Get In Touch

Questions about how SmartHomeCost works? Want to suggest an appliance or feature? Found a mistake in our data?

Email us at hello@smarthomecost.co.uk

✅ SmartHomeCost is independently run, ad-free, and built to save UK consumers money on appliances. No gimmicks. Just the truth.